In his book, Innovative Planning: Your church in 4-D, Bud Wrenn defines an innovative congregation in the following way:
“An innovative congregation, then, is a congregation that is willing to do new things, regardless of whether they may look contemporary, traditional, modern, postmodern, etc. The innovative congregation is one that will do new things because that is the right thing to do. It innovates with purpose and intentionality, not just doing something new for the sake of doing something new. Rather, it has in mind a larger picture, one that innovation will help the congregation more toward. The truly innovative congregation will know . . .
a. when something new is needed
b. how to figure out what is needed
c. what purpose the innovation will serve, and
d. what success with the innovation will look like.” [21]
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